Tempo Beer Industries
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Tempo Beer Industries (Tempo) is
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
's largest brewer and the country's second-largest beverage company.


Products


Beers

Tempo produces three brands of
pale lager Pale lager is a very pale-to-golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brewing ...
: *
Goldstar GoldStar was a South Korean electronics company established in 1958. The corporate name was changed to LG Electronics and LG Cable on February 28, 1995, after merging with Lucky Chemical. LG Cable was spun off from LG Electronics and changed i ...
, which was acquired in a 1985 merger *Maccabee, also marketed in the United States and Europe *
Nesher Malt Nesher Beer (Hebrew: בירה נשר) (Beera Nesher) is a brand of Israeli beer and non-alcoholic malt beverages. History Nesher Beer was the country's first industrially brewed beer. It was a joint French-Palestine venture. Production began i ...
, brewed in both alcoholic and non-alcoholic versions Goldstar ( he, גולדסטאר) is a 4.9%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
pale lager which has been produced since the 1950s. It is marketed as a dark lager beer (""), though it is pale golden in appearance. In January 2007, Tempo introduced 4% Goldstar Light with a commercial starring Moshe Datz, from the Israeli duet
Duo Datz Duo Datz (Hebrew: אורנה ומשה דץ, ''Orna U-Moshe Datz''; commonly referred in Hebrew as דץ ודצה ''Datz Ve-Datza'') is the common English name for the duo made up of Orna and Moshe Datz. The popular artists are best known in Eur ...
. The beer is certified
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...
by the
Chief Rabbi Chief Rabbi ( he, רב ראשי ''Rav Rashi'') is a title given in several countries to the recognized religious leader of that country's Jewish community, or to a rabbinic leader appointed by the local secular authorities. Since 1911, through a ...
of Netanya, Israel. Maccabee ( he, מכבי) is a 4.9%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
pale lager that was first brewed in 1968. It is distributed in Israel and is also marketed in the United States and Europe.
Nesher Malt Nesher Beer (Hebrew: בירה נשר) (Beera Nesher) is a brand of Israeli beer and non-alcoholic malt beverages. History Nesher Beer was the country's first industrially brewed beer. It was a joint French-Palestine venture. Production began i ...
was the first commercial beer to be brewed in Israel. It is produced in both alcoholic and non-alcoholic styles, and has been brewed since 1935.


Soft drinks

Tempo produces juice-based drinks under the Jump brand and is also the local bottler of
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
s.


Distribution

Since 1992, Tempo has been an importer of Heineken lager, and in 2005 they became the sole distributor in Israel for Samuel Adams lager. Heineken International owns a 40% share of Tempo, which has its main office in
Netanya Netanya (also known as Natanya, he, נְתַנְיָה) is a city in the Northern Central District of Israel, and is the capital of the surrounding Sharon plain. It is north of Tel Aviv, and south of Haifa, between Poleg stream and Wingate I ...
.


Barkan Wine Cellars

In September 2004, Tempo acquired a 39% controlling interest in
Barkan Wine Cellars Barkan Wine Cellars ( he, יקבי ברקן) is the largest Israeli winery, producing 12-14 million bottles a year. The main building of the winery is located at Kibbutz Hulda, east of Tel Aviv. Barkan receives grapes from vineyards in the Golan ...
, which is Israel's second-largest
winery A winery is a building or property that produces wine, or a business involved in the production of wine, such as a wine company. Some wine companies own many wineries. Besides wine making equipment, larger wineries may also feature warehouses, ...
. Barkan produces the Segal brand of wine.


Popular culture

*Goldstar beer was referred to in the song "Tel Aviv" by
Duran Duran Duran Duran () are an English Rock music, rock band formed in Birmingham in 1978 by singer and bassist Stephen Duffy, keyboardist Nick Rhodes and guitarist/bassist John Taylor (bass guitarist), John Taylor. With the addition of drummer Roger ...
in their 1981 album
Duran Duran Duran Duran () are an English Rock music, rock band formed in Birmingham in 1978 by singer and bassist Stephen Duffy, keyboardist Nick Rhodes and guitarist/bassist John Taylor (bass guitarist), John Taylor. With the addition of drummer Roger ...
. *For some reason, at many
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
Reform Jewish Reform Judaism, also known as Liberal Judaism or Progressive Judaism, is a major Jewish denomination that emphasizes the evolving nature of Judaism, the superiority of its ethical aspects to its ceremonial ones, and belief in a continuous searc ...
summer camps Summer is the hottest of the four temperate seasons, occurring after spring and before autumn. At or centred on the summer solstice, the earliest sunrise and latest sunset occurs, daylight hours are longest and dark hours are shortest, wit ...
an old Tempo
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...
is often sung. Tempo was once one of Israel's largest soft drink brands, with a line of drinks called Tempo Kan-Kan (טמפו קן-קן), which featured several flavors, such as orange and cola. Today, Tempo is
Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...
's Israeli bottler.


See also

* Beer in Israel *
Malt beer Malt is germinated cereal grain that has been dried in a process known as " malting". The grain is made to germinate by soaking in water and is then halted from germinating further by drying with hot air. Malted grain is used to make beer, ...


References


External links

{{Commons category, Tempo Beer Industries
Company web page
Beer in Israel Drink companies of Israel 1952 establishments in Israel Israeli brands